Barry Martin, Chief Strategist is an accomplished brand strategist and consumer researcher, with a wealth of experience gained from his career at Grey Worldwide and Time Inc.
Barry understands that the heart of persuasion lies not in cold brand facts, but rather in the warm emotions that a brand can evoke in its consumers. His expertise revolves around uncovering those genuine feelings that a brand can harness to truly connect with its audience.
In addition to his work at TELL-IGNITE, Barry is an Adjunct Professor at NYU where he teaches graduate-level courses in Consumer Behavior and Brand Storytelling.
Jeff (Pooch) Pucillo, Chief Storyteller has extensive experience in entertainment. As a producer, composer and performer he brings a creative lens of storytelling to TELL-IGNITE’s clients, enhancing every aspect of projects from research to strategy, concept to execution. He is particularly adept at listening to consumers and finding the stories in their lives that can be married to brands’ stories. He provides brand and strategy work on the advisory board of The Hip Hop Museum, opening in the Bronx in 2025.
Prior to forming TELL-IGNITE, Jeff was the Chief Storyteller for the Consumer InSight team at Time Inc. where he employed his entertainment bona fides to turn the media giant’s vast research data into memorable stories.