Today the Democratic Party announced their new platform tagline “A Better Deal.” Is that really what voters need? Is it about dealing? Or feeling? If you want to reach voters (just another name for consumers) address their tensions and offer empathy. Let’s face it - voters are desperate for politicians they can trust, and they’re obsessed with health - a healthy economy, a healthy planet - and their own healthcare. How about:
“Truth, Health & Happiness”
What voter would turn down THAT deal? Americans need to feel better, not A Better Deal.