We worked at Time Inc. for over a dozen years and believe us when we say - the Koch brothers are not involved in this for a “moneymaking opportunity” even if they are performing a role “similar to that of a bank.” There are many better places to leverage their expertise to make money. This is about influence. Look for the Kochs to purchase the news titles from Meredith after the deal closes. The reality? The news titles are not the money makers for Time Inc., but rather the opinion makers - that’s the value here. You’ve heard the phrase ‘Follow the Money’ but in this case it’s ‘Follow the Influence’. It’s the end of Time as we knew it, and boy, we will all miss it.
From the New York Times: http://nyti.ms/2Aa17Y3
More of our Igniting Ideas: http://www.tell-ignite.com/igniting-ideas