We’re devoted to empathy and storytelling, placing the consumer at the center of the story, which is why we’ve always been huge fans of Dove’s Real Beauty campaign. We’re likewise perplexed by this same brand - whose name itself connotes the color white - repeatedly shooting themselves in the foot with imagery that pits darker skin against lighter skin for dramatic effect.
Memo to Dove and all of Madison Avenue - if your story hinges on a “gag” utilizing skin color then you are probably telling the wrong story. Instead, focus your creative strategy on empathy for your audience, and your brand’s story in The New York Times will be very different.
From the New York Times: http://nyti.ms/2wRclM3
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