memes for marketers

Political groups are investing in internet virality and getting a shockingly high return by crafting memes – memorable, shareable content that audiences are connecting with in an instant. It raises the question: why aren’t more consumer brands doing this? In a world of short attention spans and tight budgets this kind of quick, entertaining and inexpensive messaging could be an incredible opportunity to spread the word about your brand and make an emotional connection with your audience at a nominal cost.

​More from the New York Times: https://nyti.ms/2uxoS5k