Quick - how do you feel about Las Vegas right now? In the wake of the tragic mass shooting on October 1st, a city that depends on tourism is facing a public relations nightmare. How can they send a message that is simultaneously respectful and authentic yet also conveys the hopeful dreams that drive their economy?
Using the magic of empathy. The newest ad from the Las Vegas Convention & Visitors Authority features tweets and photos from everyday people reacting to the crisis by professing their love for Vegas and determination to return. They feel like winners - and everyone loves a winner. The ad convinced me that they know how I feel without talking about how I feel. That’s empathy, and that’s a winning attitude.
From the Los Angeles Times: http://lat.ms/2hfFefl
More of our Igniting Ideas: http://www.tell-ignite.com/igniting-ideas