We live in a right-brain world - decisions are emotional. In fact, 95% of all decisions happen in the subconscious - which means that people aren’t looking for a better brand as much as they are looking for a brand that makes them feel better. There is a magic bullet that can help brands connect more emotionally with their audiences: STORY. Through the art and science of storytelling, TELL-IGNITE can help you to marry truths about your consumer with truths about your brand.
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Pinpointing your
audience’s tension and how you can relieve it is what we do |
Enlightened brands have an
empathy strategy and we can create one for you |
We will help you develop devotion by telling your story
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We have helped companies like Johnson & Johnson, Yahoo!, Snapchat, Human Rights First, Ladders and Symrise get beneath the surface to understand their audiences and lead them to feeling the brand, rather than just knowing it. We will help you to strategize, realize and evangelize your brand’s stories in a number of ways. We will work with you to...
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Strategize
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create your brand vision & mission, brand values and personality, brand strategy & empathy strategy
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Realize
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create your overall brand story as well as customized stories for different audience segments - using words, sights and sounds
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Evangelize
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develop storytelling skills through workshops and presentation coaching among all who speak on behalf of your company - internally and externally - Execs, Sales, HR, Corp Comm., etc.
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