Ignite Your Team's Passions: MISSION
Your team is diverse - they come to their different jobs with unique talents, priorities and perspectives. How do you keep them all moving in the same direction with a unified purpose? MISSION.
​Learn how to tell your story in a way that ignites their passions.

Ignite Your Brand's Future: STRATEGY
Your brand is already strong, but that's history. What is your brand's future? Writing the next chapter is up to you. Great stories are the seeds from which great strategies grow.
​​Learn how to tell your story in a way that ignites your brand's future.

Ignite Your Research: INSIGHTS
If your research is heavy on data, light on transformative insights and missing an emotionally compelling story, we can show you the way.
​Demand research that gets to the point and ignites action.

Ignite Your Ideas: PERFORMANCE
Every presentation and every speech is a performance to sell your ideas. The most effective way to sell ideas is through emotional storytelling. Learn how to tell your story in a way that ignites excitement for your ideas:
Executives - command, wow and inspire the room
Researchers - deliver information people will act on
​Sales Teams - open more doors and keep them open
Presentations that get attention

Who We Are

Barry and Jeff have been partners for over a dozen years, sharing the same passions but with completely different skillsets. Barry started as a researcher then moved into the advertising world as a communications strategist where he discovered his passion and talent for getting to the essence of “the idea.” Jeff was a performer and musician, then a producer and creator of television and film content. They met at Time Inc. where their combined talents evolved the Consumer Insight team from data-based researchers to an inspiring band of consumer storytellers. Barry’s strategic vision combined with Jeff’s dramatic storycraft became a winning formula for bringing numbers and words to life, and humanizing information for their clients. TELL-IGNITE was created to build a world full of brands telling great stories, one great client at a time.
Barry is Co-Founder and Chief Strategist of TELL-IGNITE. Prior to forming TELL-IGNITE, Barry led the Consumer Insight team at Time Inc., one of America’s largest media companies. His work and knowledge of the consumer spans a wide variety of genres including news, sports, finance, business, technology, style, entertainment, pop culture and lifestyle. He uses innovative methods and storied presentations to deliver “insightful stories that drive decisions” -- educating marketers, sales teams and content creators in ways that ignite decisions. He has conducted a number of industry initiatives including “Storytelling In A Multiplatform World” and “A (Biometric) Day In The Life” – a first-of-its-kind study that measured peoples’ in-the-moment emotional reaction to various forms of content during the course of their actual day.

Barry is also an Adjunct Professor at NYU where he teaches graduate courses in Consumer Behavior, Research Process and Methodology and Storytelling for Brands.

Prior to joining Time Inc., Barry was Executive Vice President of Consumer Insights for MediaCom, a Grey Worldwide Company, where he was responsible for integrating consumer insights into the media planning and buying process.
Jeff is Co-Founder and Chief Storyteller of TELL-IGNITE. Prior to forming TELL-IGNITE, Jeff was the Chief Storyteller for the Consumer Insight team at Time Inc., one of America’s largest media companies. He applies his extensive experience in entertainment to finding the drama in data for marketers, sales teams and content creators. Jeff’s work humanizes data -- making it accessible, memorable, and actionable. He can be found at the intersection of business and performance.

​Jeff performed in film, television and on stage for over twenty years. He is a Co-Founder of 102 Stories, a film and television production company where he performs many disparate roles ranging from project creation to writing, producing and composing. Jeff’s film and television content has premiered in film festivals around the world.
We can help you create strong, memorable, emotional connections with your audiences.
Invite us in for thirty minutes to see how.
​Barry Martin
Co-Founder ● Chief Strategist
​barry@tell-ignite.com
​212.851.6102
Jeff Pucillo
Co-Founder ●​ Chief Storyteller
jeff@tell-ignite.com
​323.895.0510

TELL-IGNITETM: a branding, marketing and research consulting group